Joico Color Intensity Eraser
Erase with Ease. Thanks to Joico's Color Intensity Eraser color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition. In 30 minutes or less, our brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair ready for it's next color transformation.
- Easy one-step direct dye removal in 30 minutes or less
- Drip-free formula - easy to apply
- Contains proteins that help condition and protect hair during lifting
- Amino acids to help boost lifting power and guard against breakage
- Hair identical proteins to help protect hair's integrity
- Removes direct dyes/semi-permanent color in 1 step
- Creamy - drip-free formula
- Cuticle-nourishing K-PAK proteins help condition hair during lifting - for healthier results
- Endless creative uses.